Episode description
Episode description
On this podcast episode Lauren Tilden shares how to create a small business marketing plan for today’s social media scene.
Lauren is a marketing coach who believes that great marketing can change the world. She’s on a mission to prove that marketing doesn’t have to be boring, icky, or scary—even for the biggest procrastinators and perfectionists!
After eight years in corporate marketing, Lauren launched her watercolor paper goods business, Good Sheila, in 2017 and hasn’t looked back since. Now, she hosts the Making Good podcast and leads the small business marketing community Making Good Happen, where she helps creative entrepreneurs show up consistently with effective, true-to-them marketing. Her goal is to help creative entrepreneurs craft marketing strategies that feel authentic, boost their confidence, and make them impossible to ignore.
WHAT LAUREN DISCUSSED:
- Why marketing excites her
- Why having a solid marketing plan is essential for small businesses in today’s social media-driven world
- How small businesses can identify the right social media platforms for their brand
- Key elements that should be included in a small business marketing plan
- The importance of consistency when it comes to social media marketing, and how small businesses can stay consistent
- Strategies small businesses can use to stand out in an oversaturated social media space
AND SO MUCH MORE
HOW TO KEEP UP WITH LAUREN:
- Via her website: https://laurentilden.co
- Via her podcast: https://makinggoodpodcast.com
- On Instagram: https://instagram.com/laurentilden
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