Episode description
On this week's Made in America episode, we are welcoming Russell Soder, Managing Director of Pilates Lineage!
Russell talks to Ari about his journey from being an actor to a Pilates equipment manufacturer and how he ended up in New England. He discusses what their go to market strategy looks like, how they stand out amongst others in the Pilates community, and how he's built the products with his hands.
Russell has always focused on bringing the original intentions of Joseph Pilates to life through their products and details what this process looks like. He also believes it is important to build relationships with those around you and get involved in great manufacturing associations like Eastern Advanced Manufacturing Alliance (EAMA).
EAMA's website: https://eamainc.com/
Russell Soder, Managing Director, Pilates Lineage
Pilates Lineage's Website: https://pilateslineage.com/
Pilates Lineage's Facebook: https://www.facebook.com/pilateslineage
Russell's LinkedIn: https://www.linkedin.com/in/russell-soder-48091479/
Ari Santiago, CEO, CompassMSP
Company Website: https://www.gettingyouconnected.com/
Company Facebook: https://www.facebook.com/itdtech/
Company LinkedIn: https://www.linkedin.com/company/it-direct-llc
Company YouTube: https://www.youtube.com/user/itdirect151
Ari's LinkedIn: https://www.linkedin.com/in/asantiago104/
Podcast produced by Miceli Productions: https://miceliproductions.com/