Episode description
On this week's Made in America episode, we welcome Mike Larson, Co-Founder of Alvarium Beer, into the podcast spotlight!
Mike talks to Ari about how his aerospace career transitioned into a passion for craft beer, their go to market strategy, and creating products that tell a story.
Mike discusses the focus on branding and driving their messaging on social media. He details the story behind their location in New Britain and how fun manufacturing can be when you come and work for a brewery!
Mike Larson, Co-Founder, Alvarium Beer Co.
Alvarium's Website: https://alvariumbeer.com/
Alvarium's LinkedIn: https://www.linkedin.com/company/alvarium-beer-company/
Alvarium's Facebook: https://www.facebook.com/AlvariumBeer
Alvarium's YouTube: https://www.youtube.com/channel/UCX8IrNCrOkgAN4Rpx7s5l3g
Ari Santiago, CEO, CompassMSP
Company Website: https://compassmsp.com/
Company Facebook: https://www.facebook.com/MadeinAmericaPodcast
Company LinkedIn: https://www.linkedin.com/company/made-in-america-podcast-with-ari
Company YouTube: https://youtube.com/c/MadeinAmericaPodcastwithAri
Ari's LinkedIn: https://www.linkedin.com/in/asantiago104/
Podcast produced by Miceli Productions: https://miceliproductions.com/