Episode description

EPISODE 150

Today we are talking with Melissa Lea Hughes about how you can help your clients grow their show using TikTok. Melissa really breaks down one of the missing pieces of using social media, specifically TikTok, to grow our podcasts. She shares her wild story of how she got on TikTok, how she had her first viral video, and getting invited on the Kelly Clarkson show. Plus more on how to use this platform in 2023 to help your client grow their show.

Melissa Hughes is a TikTok influencer, international speaker and best selling author. She has been booked twice on The Kelly Clarkson Show and featured for the New York Times Best Seller “Primal Scream” on NBC. She has over 240,000 followers on TikTok with over 11 million likes. She is also a best selling author of a book She Can Laugh along with a children’s book called, “Mommy Loves You When”. She has also done missionary work in the UK for several years with her husband and two children.

In this episode, we cover:

-How Melissa got started working online and the struggle between going from where you are to where you want to be

-Being relatable vs. being polished as you grow your audience

-Tips to help your client become the star and content expert even while interviewing special guests

-Structuring your message for short-from content

-The Baskin Robin Principle or creating a personal, relatable connection

-Keeping it raw and showing up authentically

-Where Melissa sees TikTok going in the future

-Using multiple social media platforms and the pros and cons of Tiktok and Instagram

-Melissa’s TikTok Amplify course and membership

-Melissa’s new podcast She Can Share

If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton

Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at http://LaurenWrighton.com/masterclass

SHOW NOTES: https://laurenwrighton.com/episode150