Episode description
This week, we dive into the world of retrofitting homes at scale, featuring today's guest Becky Lane, CEO and co-founder of Furbnow, where she accelerates the adoption of low-carbon technology and helps make homes energy-efficient. 🌱🌍 With domestic heating accounting for a significant portion of carbon emissions, finding solutions in this area is crucial. Becky talked to us about:
\ Why it's not the technology that is lacking in order for us to reach net zero, but the commercial models and propositions to the end consumers
\ That 17% of the entire UK's emissions come from domestic heating
\ How technology plays an important role in making retrofit solutions more accessible to homeowners
\ Why people are wary about makes mistakes when it comes to retrofit measures like choosing the right insulation
\ Her professional testing and learning process to identify the right marketing and growth channels
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