Episode description

Today, we talked to Jane Lucy, CEO of Perse Technology, about energy, fuel poverty and voluntary carbon markets. She explains to us why carbon avoidance has a real monetary value, both to companies and governments. This has created a demand for financial instruments that represent the worth of carbon reduction and  thereby also for voluntary carbon markets. Jane touched on many exciting details in our conversation:

\ how she started her career in TV and quickly realised how technology can drive deep underlying change in an industry
\ the challenge to turn "boring" data into exciting products
\ the fact that fuel poverty has never been as high as it is today, even in developed countries
\ why "green cash" is a great way to incentivise people to optimise their energy usage
\ why it might make more sense to first start to reduce one's household energy usage rather than plant trees that will only have a carbon impact 20 years from now

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