![Generating Loads of Leads in a Cost Effective Way - podcast episode cover](https://static.libsyn.com/p/assets/1/d/3/b/1d3bdfbf6b0861e6/hse-podcast-cover-A1.jpg)
Episode description
Todd Bairstow is the founder and co-president at Keyword Connects, an online performance marketing company for home improvement businesses. Aside from being a Premier Google Partner, Keyword Connects is known for its performance-based model, wherein clients only pay per lead, making it very popular for companies in the home service industry. In this episode, we talked about hyperlocal marketing, branding, lead generation...