Episode description

Aaron Fairchild has leveraged his own background in finance to lead the way in deep green housing development in the Pacific Northwest. He's applied pressure to the whole market, inspiring developers to make more sustainable housing in order to keep up. 

This is Aaron's second appearance on the podcast, and we dive deeper into his ideas about leadership, developing company culture, and hope. He discusses his concept of the "arc of hypocrisy" and how he believes that the kind of hope that inspires action should not be conflated with optimism. Aaron is the co-CEO of real estate development company Green Canopy NODE, see their work at greencanopynode.com.

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This podcast isn’t just about ideas—it’s about action. From these conversations, two organizations have emerged to bring regenerative real estate to life:

Latitude Regenerative Real Estate is the world’s first regenerative-focused real estate brokerage, dedicated to aligning values-driven buyers and sellers. With a strong presence in the Pacific Northwest and Great Lakes regions, Latitude also supports purpose-driven developments across North America through strategic marketing and branding services. If you're looking to buy, sell, or amplify a regenerative project, Latitude is your trusted partner.

Hamlet Capital is an investment and development firm committed to building resilient communities rooted in working farms. If you’re developing an agrihood or conservation community, we’d love to hear from you. Together, we can turn visionary ideas into thriving, place-based investments.