Bob Moesta is the founder, president, and CEO of The Re-Wired Group and co-creator of the Jobs-to-be-Done (JTBD) framework with Clayton Christensen.
Show Notes: https://saasclub.io/423
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423: Jobs-to-be-Done: Customer Interviews That Drive Growth - with Bob Moesta | The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship - Listen or read transcript on Metacast
