Episode description

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Is being a marketing consultant a risky business model?

Would you be better off being an employee?

In this episode, I talk all about risk, including:
 
1. How companies flee to expertise during hard times
2. How COVID was riskier to many employees than to consultants
3. How the marketing industry is going more flexible
4. The greater need for fractional executives

And other ideas that I think show how consulting is less risky if you are a good fit for the business. 

Consulting isn't for everyone. But if you're in the game or have clients already, it might not only be less risky, it might be far more lucrative.

—k