Episode description

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Are you still debating about the benefits of niching?

Do you feel like you might not be niched enough?

Give this a listen if you're on the fence and not sure if niching is worth the "risk" for you (hint: it probably is).

Here's the top-level list:

1. When you know who you're targeting, every decision is easier
2. You can show up where they hang out
3. You can understand your target market deeply 
4. You can speak their language (which lets you be heard)
5. People are more likely to share your content (and reach more people in the niche in the process)
6. You create better products and services the more you do it
7. You become rarer and more valuable to your target market
8. You can more easily sell group programs/info products/training
9. You solve similar kinds of problems, making your engagements more efficient (and therefore profitable)
10. You have less competition, which lets you close more deals and charge a premium
11. People will travel from further away to do business, which gives you location independence and other freedoms
12. You gain more confidence in your work, which gives your clients confidence, too
13. You'll develop a better network, which can cross-pollinate and create even more opportunities
14. You can partner with others who offer complimentary services, allowing you to build your audience and make the pie bigger for everyone
15. You create better social proof via logos and case studies, improving speed to trust with your ideal clients
16. You become known for something specific, making you more likely to get referrals through word of mouth
17. You're seen as a credible expert on a specific topic, making you more likely to speak at conferences, on podcasts, media mentions, etc.
18. Your advertising is far more targeted (better reach + conversion rate)
19. You get the feeling of being great at something, which is better than solving new challenges every day
20. Those who lead a market gets the lions share of results

Was this helpful? Let me know in the comments below.

—k

P.S. Want to help me out? Recommend Mindshare to a friend and I'll give you three months free to the group as a thanks. :)