Episode description

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Positioning yourself as a fractional CMO has a lot of benefits, but if you're not careful, you could end up becoming an outsourced marketing manager or a part-time employee. And that's no way to run a business.

In this episode, I talk about the key attribute a client needs to have for you to be able to sell your expert advice and not end up getting stuck managing projects.

It's up to you to manage expectations around who drives the project forward and what you will or won't do. Miss this step and you'll end up being a task keeper at best or fired at worst.

Give this a listen and let me know if you've seen this happen in your own engagements like I have in the past!

—k