Episode description

Here's a great question from Michelle on how to help her client get into the membership model. 

Michelle asked:

Here's what was covered in my reply:

1. Audience, credibility, niche is key

2. Figure out the transformation you're selling

3. Deliver ongoing value in the form of content, community, coaching, or hybrid of multiple

4. Add static resources to the membership for additional value

5. Think of the best way to sell out, whether as a front-end offer or back-end offer (both can work)

Tomorrow I'll discuss a few of the membership platforms that are available out there, so stay tuned for that!

Yours,

—k