94. Applying the 80/20 principal to your consulting work

How to Sell Advice

Jan 22, 2021•14 min•Transcript available on Metacast

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Episode description

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According to the Pareto Principal:

The Pareto principle states that for many outcomes roughly 80% of consequences come from 20% of the causes (the “vital few”).

I recently noticed this pattern in my business.

My coworking membership program was taking up more energy than it was producing in results. I decided to pivot on that to win back my time and energy.

I also noticed that a marketing plan PDF template generated around 30% of subscribers, which is insane because I worked a LOT harder for the rest.

So, I made a decision to double down on lead magnet strategy in other areas of my business, including this group, and pivot on the coworking membership that wasn't creating my highest returns.

Tune in and have a great weekend!

—k