Episode description

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Do you have a clear idea on who your ideal target market is?

Or, do you help your clients get clear on who theirs is?

There's a lot of info on this subject and only some of it is really useful in a strategic marketing engagement.

In this episode, I talk about ways to create an ideal target market profile for your business and your clients'.

I also talk about using ideal client profiles vs. "customer personas" and why the difference matters.

There are lots of tactical ways to achieve this, so I'd love to hear if you have examples of ways you've done this and how it resulted in measurable outcomes.

Leave a comment below and let me know your thoughts.

Have a great weekend!

—k

H/T to Mark Evans who inspired this episode with his insightful post on LinkedIn.