The biggest challenge with a newsletter and an audience based business is that you are missing out on connecting people within your community and making your life easier. While an email newsletter seems easier, you’re still creating a lot of work. As more and more people create newsletters, people don’t have the time to read them and it makes it harder to stand out. Retention and scale is really hard when all you’re solely creating is content. Creating People Magic through community is scalable.
Is My Newsletter Scalable? | People Magic: How to Build a $1M Community podcast - Listen or read transcript on Metacast
