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This week, Josh and Ben dive deep into the marketing strategy for their new product, Insights, in response to a listener question. They talk about what groups they are targeting first, some of the planned marketing tactics for reaching each group, and how they are building awareness within the Honeybadger app without annoying existing users.

Links:

Judoscale

Traction

Insights tour page

Insights announcement blog post

Meet the badgers
FounderQuest
Mastodon - @FounderQuest@honeybadger.social
Twitter - @honeybadgerapp
Honeybadger
ClickHouse - hosted by DoubleCloud

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Episode description

Insights Into Our Marketing Playbook

Episode description