#5: The science behind distinctive advertising

Jun 02, 2019•24 min•Transcript available on Metacast

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Episode description

There are simple rules that make brands stand out, but most marketers and advertisers dismiss them. In this episode Richard Shotton will explain the science behind distinctive marketing and why so many brands fail to capture our attention. Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list