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Episode description
Elizabeth Holmes: How she deceived the world (part two)
Nudge
Jun 26, 2023
•
38 min
•
Ep 135
•
Transcript available on
Metacast
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Episode description
Elizabeth Holmes deceived the world. By lying repeatedly over her 15-year career, she raised $1 billion in funding and became the world's youngest self-made female billionaire. In this episode, I explain why people believed her (spoiler: it's due to behavioural science). My Halo Effect experiment:
https://imgur.com/oV4REzq
Harvard Labour Illusion study:
http://bit.ly/41TWo73
Labour illusion on
Theranos.com
:
https://i.im.ge/2023/03/09/7fUfZp.Theranos-one.png
Watching-eyes effect on
Theranos.com
https://im.ge/i/7f0sY8
Theranos sign outside their office:
https://im.ge/i/7fjLHy
Elizabeth’s fake voice?:
https://youtu.be/PjnsYz-xdOI
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https://science-of-marketing.teachable.com/
Elizabeth Holmes: How she deceived the world (part two) | Nudge podcast - Listen or read transcript on Metacast
