#10: Time to stop targeting “millennials”
Aug 28, 2019•19 min•Transcript available on Metacast Episode description
Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’.
Link to Richard’s book: https://amzn.to/2ZtvLcB
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