MAAATE: The most polarising ad of the year

Dec 11, 2023•24 min•Transcript available on Metacast

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Episode description

This campaign was praised by Piers Morgan, yet lamented by Jordan Peterson. It was championed by Caitlin Moran, yet condemned by the Guardian. It’s a campaign that’s split opinion, not by typical ideological lines, but within the echo chamber. Today, I spoke with Mike Hughes, one of the people behind the campaign, to figure out why it was so polarising, and whether or not the campaign was successful. Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Caitlin Moran’s article: https://tinyurl.com/49mhp8m9 Guardian’s article: https://tinyurl.com/ej6amsyf MAAATE campaign: https://www.london.gov.uk/maaate Mike’s LinkedIn: https://www.linkedin.com/in/mike-hughes-03778b42/