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MAAATE: The most polarising ad of the year
Nudge
Dec 11, 2023
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24 min
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Episode description
This campaign was praised by Piers Morgan, yet lamented by Jordan Peterson. It was championed by Caitlin Moran, yet condemned by the Guardian. It’s a campaign that’s split opinion, not by typical ideological lines, but within the echo chamber. Today, I spoke with Mike Hughes, one of the people behind the campaign, to figure out why it was so polarising, and whether or not the campaign was successful. Sign up to the Nudge Newsletter:
https://www.nudgepodcast.com/mailing-list
Caitlin Moran’s article:
https://tinyurl.com/49mhp8m9
Guardian’s article:
https://tinyurl.com/ej6amsyf
MAAATE campaign:
https://www.london.gov.uk/maaate
Mike’s LinkedIn:
https://www.linkedin.com/in/mike-hughes-03778b42/
MAAATE: The most polarising ad of the year | Nudge podcast - Listen or read transcript on Metacast
