#54: Stop Listening to Customers?!
Apr 26, 2021•23 min•Transcript available on Metacast Episode description
Customers lie all the time. In fact, we all lie, often without even knowing it. When asked, 25% of high school seniors say they’re in the top 1%. Often talking to customers can lead to bias, unreliable results. So my latest guest has a solution … stop talking to customers. Today, Adam Ferrier and I discuss why companies like Apple and IKEA don’t listen to their customers and how market research can make your brand bland.
Adam’s book Stop Listening To The Customer: https://amzn.to/3oYTcDa
Adam’s Agency Thinkerbell: https://www.thinkerbell.com/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
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