Whether clinking a glass with a friend, blowing on a cake, touching wood for good luck or tapping the plane before boarding, most of us have at least one weird ritual. Today’s guest, Harvard Professor Mike Norton, studied them for years. In today’s Nudge episode, he shares his findings. It turns out that those odd rituals are more important than we think.
Mike’s book Ritual Effect: https://tinyurl.com/mwbvws3n
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
This Harvard Professor Studies Our Weird Rituals | Nudge podcast - Listen or read transcript on Metacast
