There’s a simple trick governments use to dramatically change the behaviour of their population. It’s been known to keep kids in school, reduce imprisonment, encourage healthy eating, and lower household energy bills. And yet, this well-known trick has surprising, detrimental consequences.
Today, I chat with London’s most popular taxi driver Tom Hutley about the problems with making things easy. We talk about Uber, stocks, and organ donations, and explain why the easy option isn’t always best.
Tom’s channel: https://www.youtube.com/@TomtheTaxiDriver
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There’s a problem with the world’s most famous nudge | Nudge podcast - Listen or read transcript on Metacast
