#56: The lazy, scared and overwhelmed consumer

May 24, 2021•24 min•Transcript available on Metacast

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Episode description

Wondering why your latest product won’t sell? Well it might be due to lazy, scared and overwhelmed consumers. These are the three big barriers stopping customers from making a change and buying your product. In this episode, my guest Bri Williams talks through her model for behavior change highlighting some crucial marketing tips. Bri’s website: https://www.briwilliams.com/ Bri’s Influencing Action Course: https://www.briwilliams.com/about-influencing-action-course The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list