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I tested 5 marketing principles to see if they really worked
Nudge
Feb 27, 2023
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35 min
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Ep 118
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Transcript available on
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Episode description
I’ve spent $1,000s testing marketing principles for this show. Some work. Some don’t. In this episode, Nancy Harhut and I put these principles to the test in a set of real-life experiments. You’ll learn what works, and what doesn't. Try HubSpot for free:
https://hubspot.sjv.io/jWq4k6
Scarcity experiment:
https://bit.ly/3TZx2Qk
Endowment experiment:
https://bit.ly/3N6Gtey
Loss aversion experiment:
https://bit.ly/3FkN5Ea
Social proof experiment:
https://bit.ly/3gJMIJd
Reciprocity experiment:
https://bit.ly/3Txiqrv
Nancy’s book:
https://amzn.to/3TF73hp
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