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Episode description
Six proven principles to persuade anyone
Nudge
Dec 04, 2023
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27 min
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Ep 159
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Transcript available on
Metacast
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Episode description
In 2021, the NHS sent a text message to every single Brit. This wasn’t a normal text. It was jam-packed with six world-famous persuasion techniques designed to shift behaviour. In today’s episode of Nudge, famed behavioural scientist Patrick Fagan walks through the six techniques, and explains that everyone, from the NHS to a 6-year old selling lemonade can apply them. Can you spot the gorilla?
https://tinyurl.com/34m5vuz3
My social proof test:
https://im.ge/i/jb1rxG
The scarcity pub:
https://im.ge/i/jb1Q90
My liking principle test:
https://im.ge/i/jbS7JX
Sign up for the Nudge Newsletter:
https://www.nudgepodcast.com/mailing-list
Patrick’s book Free Your Mind:
https://tinyurl.com/bddd6vce
Follow Patrick on LinkedIn:
https://www.linkedin.com/in/pfagan87/
Six proven principles to persuade anyone | Nudge podcast - Listen or read transcript on Metacast
