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Episode description
The £500 million marketing mistake
Nudge
Mar 18, 2024
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19 min
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Ep 174
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Transcript available on
Metacast
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Episode description
In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused his company to go bankrupt, which ultimately led to his dismissal and a complete company rebrand. In today’s episode of Nudge, I share his story, explaining the psychology behind why this happened and some messaging advice that every marketer needs to know. Sign up to the Nudge Newsletter:
https://www.nudgepodcast.com/mailing-list
Episode 70 of Nudge:
https://tinyurl.com/vk2cxcuc
Classic VW ad:
https://tinyurl.com/52t4xny2
Avis "Try harder":
https://tinyurl.com/4k93t3zv
Ratner’s speech in full:
https://youtu.be/Nj9BZz71yQE?si=Rf4Z0jkeofH4bQtk
The Wasp (1984) book reviews:
https://tinyurl.com/2mxhk6wf
The £500 million marketing mistake | Nudge podcast - Listen or read transcript on Metacast
