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Episode description
I tested 5 MORE marketing principles to see if they really worked
Nudge
Mar 20, 2023
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39 min
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Ep 121
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Transcript available on
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Episode description
Ever worried about someone stealing your phone at the beach? Well, there’s one thing you can do to make your phone 4x safer. It involves using a psychology-inspired principle to change behaviour. On this show, you’ll learn what it is, and why it’s important to marketers. Today, Nancy Harhut and I will cover five more marketing principles. Plus, I’ll share my real-world experiments to reveal which principles work, and which don’t. Try HubSpot for free:
https://hubspot.sjv.io/jWq4k6
Consistency experiment:
https://bit.ly/3sABZTU
Input bias experiment:
https://bit.ly/3sEPFgC
Framing experiment:
https://bit.ly/3TMKgA2
Information gap experiment:
https://bit.ly/3DiGasA
Authority bias experiment:
https://bit.ly/3sF0G1A
Nancy’s book:
https://amzn.to/3DZTl23
Sign up for the Nudge Newsletter:
https://www.nudgepodcast.com/mailing-list
Take my marketing course:
https://science-of-marketing.teachable.com/
I tested 5 MORE marketing principles to see if they really worked | Nudge podcast - Listen or read transcript on Metacast
