Episode description

Tien Tzuo ofZuorajoined us on to our podcast this week to discuss "The Three Rooms Concept." Tien has been a good friend of Bowery Capital for some time and introduced this topic to us at our 2013 CMO Summit. He is one of the best SaaS marketers in the business having served as Salesforce's first CMO and CSO before founding Zuora in 2007. Today the business is a growing powerhouse in thesubscription experiencespace with over 400 employees, 1000 customers, and $200MM+ in VC funding. Most SaaS founders think long and hard about what their website is going to look like from the outset of the company's life. But before diving in and then testing and iterating like crazy how do you know what to do? Tien's Three Rooms concept really gives a great starting point for any emerging SaaS founder.