Episode description

This week, the Bowery Capital team hosted Bobbi Jo Price, Head of Sales at ClearCare, to discuss “Organizational Restructuring As You Move Upstream.” ClearCare is a front-to-back office software solution for private duty home care agencies. ClearCare’s web and mobile platform offers scheduling, integrated telephony, two-way caregiver messaging, and marketing tools that help streamline care planning and automate back office tasks. Bobbi joins us to discuss the difficult task of organizational restructuring as you move upstream and how to restructure your sales team for high ACV sales, a process many startups find themselves undergoing as their product moves upstream. She walks us through everything from the differences between low and high ACV selling, the sales team retraining that this transition requires, coordinating sales and on-boarding efforts, and managing expectations across departments. We also talk about when a startup should be looking to hire outside sales talent versus promoting existing members during this transition to enterprise clients. Lastly, we touch upon effective strategies for maintaining employee morale during the ups and downs of this restructuring process. This topic of organizational restructuring as you move upstream comes up a lot and we hope you enjoy it.