Episode description

This week the Bowery Capital team hosted Allen Gannett, Founder and CEO at TrackMaven, to talk about content marketing for SaaS startups. TrackMaven monitors activities across 15 digital channels to help marketers understand which content drives engagement and conversion. In our podcast, Allen and I discuss how startups should think about content marketing, how mature they should be before implementing a content marketing strategy, and the general guidelines for a successful campaign. He speaks about the issues with content marketing early on, and how a lengthy pay-back period can be off-putting to companies seeking more immediate ROI. Allen dives into what worked at TrackMaven, and how they grew their content catalog and viewer base. With a platform that serves marketing leaders from 100's of the worlds best brands, we are thrilled to have the chance to get Allen's insight!