Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI - podcast episode cover

Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI

Oct 15, 201812 minTranscript available on Metacast
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Episode description

Influencer marketing is here to stay.  Beauty, business, and tech influencers (among others) can have a huge impact in helping businesses to reach what can be difficult demographics. Great influencer marketing campaigns include content that is compelling to your audience, authentic to the storyteller’s voice, and is in-line with your goals.  We're exploring how you can get started with your own influencer marketing campaigns as well as how to find quality influencers and calculate ROI.