79: Are 3rd-Party Social Media Tools Penalized? Our 200+ Post Study On Reach & Engagement - podcast episode cover

79: Are 3rd-Party Social Media Tools Penalized? Our 200+ Post Study On Reach & Engagement

The Science of Social Media
Jan 29, 2018•12 min•Transcript available on Metacast
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Episode description

Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary. You might be wondering: - Are my posts getting optimal reach and engagement? - Do social media platforms penalize 3rd-party tools? - Are 3rd-party tools really worth the cost? For an entire month we tested more than 200 posts across 35 profiles to see exactly how 3rd-party social media tools stack up vs. native posting. Today we’re excited to share the results!