Episode description
The world of news is changing, from the way people consume it to how trusted certain channels are, and how the model is funded. Seth Rogin of Nucleus Marketing Solutions explains how they are trying to transform the way news platforms and brands work together, and why it is more important than ever to support quality journalism as a way to connect with your target audience.
Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Jane Bloomfield, Head of Business Development, Insights Division at Kantar.
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