Episode description
Recorded live at Saïd Business School (Oxford University), a panel of experts talk about the What Women Want? initiative by Kantar, launched in 2018 to explore the last 100 years of marketing to women – and looking at how self-esteem can play an important role for brands looking to reach a wider audience.
The panel was made up of members of the What Women Want? steering committee:
Phillipa Snare, EMEA Marketing Group, Facebook
Justine Roberts, Founder, Mumsnet and Gransnet
Bart Michels, UK Country Leader, Kantar
Felipe Thomaz, Associate Professor of Marketing, Saïd Business School (Oxford University)
Hosted by Hosted by Andrew Stephen, L’Oreal Professor of Marketing at Saïd Business School (Oxford University)
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