57. How does politics affect brands in America? with Joel Benenson - podcast episode cover

57. How does politics affect brands in America? with Joel Benenson

May 22, 202028 minTranscript available on Metacast
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Episode description

Walker Smith speaks to Joel Benenson, founder and CEO of the Benenson Strategy Group, a leading political and corporate strategist, and formerly American ‘Pollster of the Year’. As the US enters election season, and faces the huge challenge of a global pandemic, how is the relationship between politics and business changing? Joel talks about the state of US politics and levels of polarisation, the affect on brands and the changing nature of customer demand, and the importance of employee sentiment – and measuring that accurately – in building strong brands.


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