Episode 33: Lace them up! Alex Lieberman (@businessbarista) dives into the meteoric rise of Hoka, the popular shoe brand that just crossed the $1 billion mark in revenue. Since the pandemic, it went from having less than 10% of Deckers’ (parent company) revenue to nearly 40%, and a stock that is up 375% over the last 5 years. Learn more about the history of this niche, French brand; and how you can apply it to your business.
Timestamps:
(01:15): History of Hoka
(04:35): Great product for big problem
(05:48): Obsessive focus on a core audience
(09:38): How did Hoka rise so quickly?
(12:58): The shift in marketing
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
Links:
Fly Human Fly | HOKA®
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew
Follow Alex!
Alex Lieberman (@businessbarista)
Learn more about Shopify here: https://shopify.com/crazyones
Learn more about your ad choices. Visit megaphone.fm/adchoices
