Episode description

With 200 million prime members worldwide and 60% of online purchases starting with an Amazon search, CPG brands can't ignore the opportunities available on Amazon. At Startup CPG, we're committed to helping small brands succeed on all channels, including Amazon and that's why we've partnered with Marketplace Ops. Today we welcome Fernando Campos, co-founder of Marketplace Ops, a leading online marketplaces brand management agency that helps CPG companies accelerate their growth on Amazon and Walmart. Listen in as Fernando covers pre-launch and launch tips, how to handle negative reviews, Amazon's VINE program, data-based strategies for optimizing your main image, a better way to think about ACOS targets, tips for choosing an Amazon vendor, and strategies for Black Friday, Cyber Monday.

Marketplace Ops is a proud sponsor of Startup CPG.

Episode Links:

• MarketplaceOps website
• Fernando's LinkedIn
• Browser extensions for estimating market size: Helium, Jungle Scout, & Viral Launch
• Amazon IP Accelerator
• Amazon AI tools: PACVUE, Perpetua
• Tool for polling campaigns: PickFu
• Link to Marketplace Ops Resource page with blog posts and playbooks
• Popular "9 Things CPG Companies Commonly Miss When Selling on Amazon" blog post

Show Links:

• Join the Startup CPG Slack community (4,500+ members and growing!)
• Follow @startupcpg
• Visit host Jessi's Linkedin or website
• Questions or comments about the episode? Email Jessi at jessi@startupcpg.com