Episode description

Let’s rewind, refresh, and get you ready for this year’s Expo West! 🎉

This episode originally aired in February 2024, but trust us—the insights are still absolute gold. 

Step into the vibrant world of Expo West in this episode of the Startup CPG podcast where Daniel Scharff is joined by startup CPG sales legends Matt Levine from Chlorophyll Water, Clara Paye from Unite Foods, and Pierre Jamet from Fishwife. Join them as they share insider tips for Expo West - what to do before, during, and after the show to make the most of your opportunity.

From prep hacks to pitch perfection, discover how to wow potential buyers. Master booth setup, keep samples fresh, and ace networking using LinkedIn and CPG Slack. Know the advanced strategies like the "buyer pick 'n roll," stand out in the crowd, and get tips on chasing down a buyer in the aisle.

Whether you're a pro or a rookie, this episode gives you expert advice, anecdotes, and actionable strategies that can elevate your trade show adventure.

Tune in now!

Listen in as Matt, Pierre and Clara share about:

• Preparation and Goal-Setting
• Engaging Attendees with Concise Pitches
• Booth Planning and Fresh Samples
• Active Engagement and Decoy System
• Networking and Grant Opportunities
• Sample Distribution and Engagement
• Effective Post-Show Follow-ups
• Networking with Distributors
• Booth Design and Confidence
• Booth Management Strategies
• Protecting Energy and Handling Criticism
• Utilizing Brokers
• Business Card Strategies

Episode Links:

Matt Levine’s Website

Matt Levine’s LinkedIn

Clara’s Website

Clara’s LinkedIn

Pierre’s Website

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• 
  Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
• Episode music by Super Fantastics