Episode description

In this bonus episode of the Startup CPG podcast, Grace Kennedy explores the journey of Matt Jacobs and Kristen Hogan Doyle, co-founders of Pedestrian Project. Join them as they share their inspirational story of founding a wellness brand focused on revolutionizing foot care. From identifying personal needs to collaborating with podiatrists and rigorous product testing, they've developed clean, effective solutions.

Discover their strategies for consumer education and forging partnerships, starting with direct-to-consumer sales and expanding into retail. They also explore Pedestrian Project's innovative approach to modernizing foot care, navigating challenges in the wellness sector, and ensuring financial sustainability.

Don't miss their insights on leveraging consumer feedback and community engagement to promote proactive foot care. Tune in now!

Listen in as they share about:

• About Pedestrian Project
• Product Development, Offerings, and Benefits
• Consumer Education and Outreach
• Market Strategy and Overall Mission
• Foot Care Market and Consumer Behavior|
• Product Development and Market Expansion
• Challenges and Opportunities in the Wellness Market
• Fundraising and Financial Strategy
• Balance and Division of Labor
• Future Plans and Community Engagement

Episode Links:

Pedestrian Project Website

Matt Jacobs LinkedIn

Kristen Hogan Doyle LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)

• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
• Episode music by Super Fantastics