Episode description

In this episode of the Startup CPG podcast, Daniel Scharff sits down with Tyler Killgore, Central Buyer and Category Manager at GreenAcres Market. Tyler shares his expansive journey within the grocery industry, from his rapid progression and previous experience in direct store delivery ventures to his current pivotal role. He provides deep insights into his responsibilities at GreenAcres, focusing on product sourcing, selection strategies, mentorship, and the integration of local sourcing initiatives.

Tyler delves into the intricacies of managing product categories, stressing the importance of maintaining a consistent SKU mix and utilizing newsletters effectively for promotional campaigns. He also explores the challenges associated with transitioning between distribution partners and offers invaluable advice on successfully launching new products in a competitive market environment. Tyler further highlights current consumer trends, particularly the growing popularity of microwavable and frozen entrees, underscoring shifts in consumer preferences and market dynamics.

Tune in now!

Listen in as shares about:

• Tyler's Mentorship and Experience
• GreenAcres Market
• Direct Store Delivery (DSD)
• Customer Base and Sourcing Philosophy
• Finding and Evaluating Brands
• Product Launches and Management
• Transition to KeHE Distribution
• Inventory Management
• Promotions and Marketing
• Current Trends and Opportunities
• Events and Networking

Episode Links:
GreenAcres Market Website
Tyler Killgore LinkedIn

Email: tylerk@greenacres.com 

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Show Links:

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• Questions or comments about the episode? Email Daniel at podcast@startupcpg.com

Episode music by Super Fantastics