Episode description

In this bonus episode of the Startup CPG Podcast, Grace Kennedy interviews Hannah Perez, the co-founder of SEEQ Supply, a brand known for its clear protein products. Hannah shares the inspiring origin story of Seeq, which she and her co-founder, Ben, launched during the pandemic after Ben's job offer was unexpectedly revoked. They were driven by the idea of creating a refreshing alternative to traditional protein shakes.

Hannah delves into the challenges they faced, such as finding a manufacturer, navigating supply chain issues, and keeping customer interest alive during times of product scarcity. She also discusses the brand's early success on TikTok and the importance of authenticity in social media marketing.

Additionally, Hannah highlights how Seeq is strategically preparing for retail expansion and raising funds to support this growth. She also talks about the decision to shift towards external partnerships for content creation. 

Tune in now!

Listen in as they share about:

• Origin Story of SEEQ Supply
• Development and Launch
• Viral Moment and Content Creation
• Managing Demand and Marketing Strategies
• Authenticity and Transparency
• Retail Expansion
• Favorite Flavors
• Growth and Challenges
• Future Plans

Episode Links:

SEEQ Supply Website
Hannah Perez LinkedIn

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Show Links:

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Episode music by Super Fantastics