Episode description

In this bonus episode of the Startup CPG podcast, Grace sits down with Alison Cayne, the founder of Haven's Kitchen, to discuss the transformation of her business from a cooking school to a thriving CPG brand. Alison shares the challenges and lessons learned during this journey, touching on topics like sustainable packaging, navigating new food industry categories, and the strategic launch of a line of aiolis. She offers valuable insights into effective, cost-efficient marketing strategies and the importance of staying flexible in a rapidly changing market. They also cover the impact of the pandemic on fresh food products, consumer behavior, and the mental challenges of being a founder.

Tune in to learn from Alison's experience and gain practical tips for growing a successful CPG brand. Don't forget to subscribe and leave a review if you enjoyed the episode!

Listen in as they share about:

• Haven's Kitchen's Origin
• Challenges in Scaling
• Sustainability and Packaging
• Launch of Aiolis
• Industry Insights
• Product Evolution and Innovation
• Challenges in Business
• Marketing Strategies
• Social Media and Brand Positioning
• Retail Success and Future Outlook
• Advice for Founders

Episode Links:

Haven's Kitchen Website
Alison Cayne LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)

• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
• Episode music by Super Fantastics