Episode description

In this bonus episode of the Startup CPG podcast, join Grace Kennedy together with Lauryn Bodden, the founder of S’noods as they delve into the captivating origin story of S’noods, the innovative noodle chips taking the snack world by storm. 

Lauryn shares her journey from winning a Netflix cooking competition to launching her brand, securing partnerships with major retailers, and winning a coveted booth at Expo West 2025. 

Gain valuable insights about finding the right partners and overcoming obstacles in the competitive CPG industry as Lauryn navigated the challenges of product development, distribution, and fundraising as a solo founder. She also dives into the importance of community, feedback, and perseverance in building a successful brand.

Tune in now!

Listen in as Lauryn shares about:

• Origins of S’noods and its concept
• Challenges in product development
• Distribution strategies and future growth
• Funding and investor relations
• Where to buy S’noods and stay updated
• Market validation and adjustments made based on consumer responses
• The importance of community and advice for aspiring founders

Episode Links:

S’noods Website

Lauryn’s Instagram

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (15K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
• Episode music by Super Fantastics