Episode description

Join Daniel Scharff in this episode of the Startup CPG podcast as he sits down with Namik Soltan, CEO of GNGR Labs and the mastermind behind GNGR Labs' famous ginger shots. They explore Namik Sultan's entrepreneurial journey, from launching amidst COVID-19 to carving a niche with spicy ginger shots launching in the NYC and Northeast markets.

They range from overcoming early distribution challenges and managing field sales teams to navigating NYC's competitive beverage market. Learn how Ginger Labs optimized distributor partnerships and retail merchandising to boost brand visibility and sales effectiveness.

This episode sponsored by SimplyDepo. SimplyDepo is a super sales and merchandising platform designed to help emerging brands win independent stores. Powered by technology, they help you find potential customers, digitize all ordering and merchandising activities, and get all the store insights you need to scale your business. If you are looking for solid management support to scale, visit https://get.simplydepo.com/startupcpg/

Listen in as they share about:

• GNGR Labs Origin Story
• Market Entry and COVID-19 Impact
• Product Development
• Challenges of Distribution
• Field Sales Strategies
• Handling Competition
• Team Dynamics and Motivation
• Economic Considerations
• Future Growth Strategy

Episode Links:

GNGR Labs Website
Namik Soltan LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

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• Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
• Episode music by Super Fantastics