Episode description

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPG
This episode was sponsored by Cin7. Go to cin7.com/startupcpg
This episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Christine McNerney, Vice President of Merchandising Ops for Health, Beauty, and Home Categories at Thrive Market, and Jason Bidart VP of Food Merchandising at Thrive Market. They explore Thrive Market's commitment to offering wholesome products and maintaining strict ingredient standards.

From Christine's journey in fashion e-commerce to Jason's extensive grocery retail experience, discover how their expertise shapes Thrive Market's offerings.

Hear about how they work with brands, and top-selling products like electrolyte powders and wellness items. Dive into product highlights and marketing programs that drive Thrive Market's success, and gain insights into their collaborative approach with merchandising teams.

Tune in now to discover a healthier way of living with Thrive Market!

Listen in as Christine and Jason share about:

• Thrive Market's Elevated Standards
• Affordability and Accessibility
• Product Standards and Sourcing
• Consumer Trends and Preferences
• Acquisition Strategy and Distribution Options
• Brand Discovery
• Favorite Products
• Marketing and Promotions

Episode Links:

Thrive Market’s Website

Christine LinkedIn

Jason LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

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• Join the Startup CPG Slack community (15K+ members and growing!)
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• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
• Episode music by Super Fantastics
  
  

Cin7 Links:

• Get a free month trial and then 50% off your first 3 months. Check out cin7.com/startupcpg

Hummingbirds Links:

• Find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit Hummingbirds.com/startupCPG

Grassroots Links: 

• Special Startup CPG community pricing and no minimum # of demos with Grassroots Marketing, our official in-store demo partner. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call