Episode description

Part 4 our podcast series with Seth Goldman, Startup CPG's Entrepreneur-in-Residence, who has been joining us once a month to talk hot topics in CPG. Just in time for summer, this episode is all about field marketing - interns, in-store demos, events, guerrilla marketing, grassroots marketing, and more. You may know Seth as the co-founder of Honest Tea and author of Mission in a Bottle, and Seth is now the Co-Founder and CEO of Eat the Change, Co-Founder of PLNT Burger, and Chair of the Board for Beyond Meat. Listen in as Seth covers how you can build your own field marketing program including hiring, training, and managing team members, how to take field marketing and demos beyond just sampling with merchandising, displays, customer feedback, and market research, why sampling is so important to innovation adoption, and some really great stories from the road, field, and even airplane.

Episode Links:

• Link to Eat the Change's Field Marketing Internship application
• Eat the Change’s website
• Seth’s book - Mission in a Bottle
• How I Built This episode with Seth about Honest Tea
• Seth’s TEDx talk: How Entrepreneurs Can Change Society

Show Links:

• Join the Startup CPG Slack community (7K+ members and growing!)
• Follow @startupcpg
• Visit host Jessi's Linkedin or website
• Questions or comments about the episode? Email Jessi at jessi@startupcpg.com