Episode description

Today is Part 6 our podcast series with Seth Goldman, Startup CPG's Entrepreneur-in-Residence, who has been joining us once a month to talk hot topics in CPG. This episode's questions came from you because for the first time ever, we had listeners call and write in questions for Seth! Also, last time we talked to Seth, Coca-Cola had just announced their decision to discontinue Honest Tea, and since then, Seth and team at Eat the Change have decided to launch the Just Ice Tea line, so we get the early details straight from the source. In case this is your first episode with Seth, you may know him as the co-founder of Honest Tea and author of Mission in a Bottle, and Seth is now the Co-Founder and CEO of Eat the Change, Co-Founder of PLNT Burger, and Chair of the Board for Beyond Meat. Listen in as Seth answers all your tough questions around scaling without compromising values, his most challenging low points, influencer marketing, fundraising, recessions, and more.

Episode Links:

• Just Ice Tea announcement
• Eat the Change’s website
• Seth’s book - Mission in a Bottle
• How I Built This episode with Seth about Honest Tea
• Seth’s TEDx talk: How Entrepreneurs Can Change Society

Show Links:

• Join the Startup CPG Slack community (8K+ members and growing!)
• Follow @startupcpg
• Visit host Jessi's Linkedin or website
• Questions or comments about the episode? Email Jessi at jessi@startupcpg.com