Episode description

In this episode of the Startup CPG Podcast, Grace Kennedy sits down with Ranwei Chiang, the CEO and owner of Abstinence Spirits, a brand redefining non-alcoholic beverages with bold flavors and sophisticated botanical blends. Ranwei shares the inspiring journey behind Abstinence Spirits, from its roots in South Africa’s Cape Floral Kingdom to its expansion in the U.S. market.

They discuss the rising trend of non-alcoholic options, how Abstinence Spirits differentiates itself with depth and complexity, and the challenges and successes of building a brand in an emerging category. Ranwei also dives into the company's approach to retail, e-commerce, grassroots marketing, and the importance of building strong industry relationships. Plus, she shares insights on entrepreneurship, financial strategy, and maintaining work-life balance while growing a business.

Tune in to learn how Abstinence Spirits is making waves in the beverage industry!

Listen in as they share about:

• Origin & Founding Story Abstinence Spirits
• Product Line and Innovation
• Growth and Consumer Trends
• Marketing and Sales Strategy
• Retail and Distribution Approach
• Engagement with Bartenders and Mixologists
• Advice for Entrepreneurs

Episode Links:

Website: https://drinkabstinence.com/
LinkedIn: https://www.linkedin.com/in/ranwei-chiang-6b38014/ 

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Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
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• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
• Episode music by Super Fantastics